MAKING THE DECISION TO SELL
It is extremely important that you consider the current market conditions that you are selling under. Have a look at your local area to see how many for sale signs are up, examine the local papers and jump onto the internet. The more information you can obtain about the market place the better position you will be in to consider the journey ahead.
Three things we need to discuss:
A. WHAT TYPE OF PURCHASER IS LIKELY TO BUY YOUR PROPERTY?
- New to the area
- First home
B. HOW WILL WE FIND THE RIGHT BUYER FOR YOU?
- Pre-market campaign preparation
- Core marketing productions
- Local marketing tactics
- Print and digital advertising packages
- Online portals
- Innovative technology
- Concierge services
C. WHAT METHODS OF SALE DO YOU WISH TO CONSIDER?
The most important marketing time is in the first few weeks. Best not to waste them. Buyers seek out ‘fresh’ listings. New listings are always of interest to the existing buyer group.
In the digital age, buyers become aware of a new listing very quickly. Especially with Ray White Manly offering a Highlight Package with realestate.com.au (contact agent for more information about Highlight listings). This means that the wave of all buyers that are ‘in-the-market’ will hit within the first on to two weeks. Our statistics show that once a buyer discounts a property, the buyer rarely reconsiders the property. This is why it is crucial that your home is marketed without a price or priced correctly at the start of your campaign. Otherwise, you run the risk of your property having stall and psychology depreciation in the buyer’s mind. This can lead to a lengthy time on the market and ultimately underselling your home. Our agents here at Ray White Manly are professionals in this department and will always make sure the price is right according to the market!
Call Ray White Manly on 02 9977 4899 for a confidential discussion or property appraisal.